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EExample Coffee Co.

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Example Coffee Co.
Data current · oldest 9h ago

When each source last synced

  • Amazon Seller Central3h ago

    Amazon fees are estimates until orders settle (about 14 days).

  • Amazon Ads5h ago

    Amazon Ads attributes purchases up to 7 days after a click, so the last week can still rise.

  • Amazon Attribution9h ago

    Amazon Attribution keeps adding purchases to each day for 14 days.

  • Meta Ads2h ago

    Meta revises the last few days of results as delayed conversions arrive.

  • Shopify42m ago
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OverviewAttributionNeeds Amazon's written approval to combine Amazon Ads and Meta data (Amazon Ads policy 4.9).TestsProductsCohortsInventoryAlerts4ApprovalsReportsConnectionsSettings
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Weekly reportOct 12 – Oct 18

Example Coffee Co. weekly report, Oct 12 – Oct 18

$1,880 contribution margin, +18.0% on the week before. 0 actions done, 0 results in.

Written Oct 19, 7:00 AM from data synced up to Oct 25, 12:47 PM. Kept as written; numbers on the screens it links to may have been updated since.

Provisional when written

  • Amazon fees for 105 unsettled orders are estimates until Amazon settles them.

Profit

Contribution margin
$1,880
+18.0% · better
Net profit
$1,758
+19.5% · better
Revenue
$8,269
+14.6% · better
Ad spend
$746
+1.0%
New customers
113
+11.9% · better

Contribution margin was $1,880 on $8,269 of revenue, +18.0% on the week before ($1,593).

Ad spend was $746 (+1.0%), bringing in 113 new customers at $6.60 each.

After $122 of overheads, net profit was $1,758.

Open Overview for this week →

Channels

Amazon contributed most ($1,547); Meta → Shopify lost $109.

  • Amazon: $1,547 contribution on $6,204 of sales, $232 ad spend.
  • Shopify other: $768 contribution on $1,723 of sales, $0.00 ad spend.
  • Meta → Shopify: −$109 contribution on $343 of sales, $189 ad spend.

Channel breakdown →Attribution →

What changed

  • Contribution margin up 18.0% to $1,880: revenue +14.6%, ad spend +1.0%.
  • Amazon moved most: contribution margin +$143 vs the previous period.

Products

Cold Brew Original 2 lb earned the most: $1,130 on 100 units. Cold Brew Sample (3 servings) earned the least: $12.19 on 31 units.

Open Products for this week →

Stock

1 product had less cover than the time it takes to restock at the end of the week.

  • Cold Brew Mocha 2 lb: about 18 days of cover against a 45-day lead time.

Open Inventory →

Meta's effect on Amazon

Each $100 a day of Meta → Amazon spend adds about 4.6 Amazon orders a day (likely 1.9 to 7.3); break-even is 5.7.

Too uncertain to call: the likely range spans break-even.

How lift is measured →

Needs attention

  • Cold Brew Mocha 2 lb runs out at FBA in about 18 days.
  • sample · broad is below breakeven.
  • fullbag · retarget is below breakeven.
  • Meta is on pace to spend $2,263 this month, 19% over budget.
  • sample · retarget is below breakeven.

Open Alerts →

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Subject: Example Coffee Co. weekly report, Oct 12 – Oct 18

Plain-text version
Example Coffee Co. weekly report, Oct 12 – Oct 18

$1,880 contribution margin, +18.0% on the week before. 0 actions done, 0 results in.

PROFIT
Contribution margin was $1,880 on $8,269 of revenue, +18.0% on the week before ($1,593).
Ad spend was $746 (+1.0%), bringing in 113 new customers at $6.60 each.
After $122 of overheads, net profit was $1,758.
Contribution margin: $1,880 (+18.0%)
Net profit: $1,758 (+19.5%)
Revenue: $8,269 (+14.6%)
Ad spend: $746 (+1.0%)
New customers: 113 (+11.9%)
Open Overview for this week: https://spillmark.com/dashboard/demo?range=custom&from=2026-10-12&to=2026-10-18

CHANNELS
Amazon contributed most ($1,547); Meta → Shopify lost $109.
- Amazon: $1,547 contribution on $6,204 of sales, $232 ad spend.
- Shopify other: $768 contribution on $1,723 of sales, $0.00 ad spend.
- Meta → Shopify: −$109 contribution on $343 of sales, $189 ad spend.
Channel breakdown: https://spillmark.com/dashboard/demo?range=custom&from=2026-10-12&to=2026-10-18#channels
Attribution: https://spillmark.com/dashboard/demo/attribution?range=custom&from=2026-10-12&to=2026-10-18

WHAT CHANGED
- Contribution margin up 18.0% to $1,880: revenue +14.6%, ad spend +1.0%. https://spillmark.com/dashboard/demo?range=custom&from=2026-10-12&to=2026-10-18#channels
- Amazon moved most: contribution margin +$143 vs the previous period. https://spillmark.com/dashboard/demo?range=custom&from=2026-10-12&to=2026-10-18#channels

PRODUCTS
Cold Brew Original 2 lb earned the most: $1,130 on 100 units. Cold Brew Sample (3 servings) earned the least: $12.19 on 31 units.
Open Products for this week: https://spillmark.com/dashboard/demo/products?range=custom&from=2026-10-12&to=2026-10-18

STOCK
1 product had less cover than the time it takes to restock at the end of the week.
- Cold Brew Mocha 2 lb: about 18 days of cover against a 45-day lead time. https://spillmark.com/dashboard/demo/inventory#EX-CB-MOC-2LB
Open Inventory: https://spillmark.com/dashboard/demo/inventory

META'S EFFECT ON AMAZON
Each $100 a day of Meta → Amazon spend adds about 4.6 Amazon orders a day (likely 1.9 to 7.3); break-even is 5.7.
Too uncertain to call: the likely range spans break-even.
How lift is measured: https://spillmark.com/dashboard/demo?range=custom&from=2026-10-12&to=2026-10-18#lift

NEEDS ATTENTION
- Cold Brew Mocha 2 lb runs out at FBA in about 18 days. https://spillmark.com/dashboard/demo/inventory#EX-CB-MOC-2LB
- sample · broad is below breakeven. https://spillmark.com/dashboard/demo/cohorts?range=custom&from=2026-10-12&to=2026-10-18
- fullbag · retarget is below breakeven. https://spillmark.com/dashboard/demo/attribution?range=custom&from=2026-10-12&to=2026-10-18
- Meta is on pace to spend $2,263 this month, 19% over budget. https://spillmark.com/dashboard/demo/attribution?range=custom&from=2026-10-12&to=2026-10-18
- sample · retarget is below breakeven. https://spillmark.com/dashboard/demo/cohorts?range=custom&from=2026-10-12&to=2026-10-18
Open Alerts: https://spillmark.com/dashboard/demo/alerts

Some numbers could still change: Amazon fees for 105 unsettled orders are estimates until Amazon settles them.

Read it in Spillmark: https://spillmark.com/dashboard/demo/reports/weekly-2026-10-12