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EExample Coffee Co.

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Example Coffee Co.
Data current · oldest 9h ago

When each source last synced

  • Amazon Seller Central3h ago

    Amazon fees are estimates until orders settle (about 14 days).

  • Amazon Ads5h ago

    Amazon Ads attributes purchases up to 7 days after a click, so the last week can still rise.

  • Amazon Attribution9h ago

    Amazon Attribution keeps adding purchases to each day for 14 days.

  • Meta Ads2h ago

    Meta revises the last few days of results as delayed conversions arrive.

  • Shopify44m ago
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Daily digestOct 24

Example Coffee Co. daily digest, Oct 24

$139 contribution margin (−57.0% vs the 7-day average). 4 open alerts.

Written Oct 25, 7:00 AM from data synced up to Oct 25, 12:47 PM. Kept as written; numbers on the screens it links to may have been updated since.

Provisional when written

  • Amazon fees for 10 unsettled orders are estimates until Amazon settles them.

Oct 24

Contribution margin
$139
−57.0% vs 7-day average · worse
Revenue
$776
−40.3% vs 7-day average · worse
Ad spend
$108
+1.1% vs 7-day average
Orders
16
−32.5% vs 7-day average · worse
New customers
18
+7.7% vs 7-day average · better

Contribution margin was $139 on $776 of revenue, −57.0% against the 7-day average of $322.

Open Overview for this day →

Needs attention

  • Cold Brew Mocha 2 lb runs out at FBA in about 13 days.
  • sample · broad is below breakeven.
  • Meta is on pace to spend $2,262 this month, 19% over budget.
  • sample · retarget is below breakeven.

Open Alerts →

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Subject: Example Coffee Co. daily digest, Oct 24

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Example Coffee Co. daily digest, Oct 24

$139 contribution margin (−57.0% vs the 7-day average). 4 open alerts.

OCT 24
Contribution margin was $139 on $776 of revenue, −57.0% against the 7-day average of $322.
Contribution margin: $139 (−57.0% vs 7-day average)
Revenue: $776 (−40.3% vs 7-day average)
Ad spend: $108 (+1.1% vs 7-day average)
Orders: 16 (−32.5% vs 7-day average)
New customers: 18 (+7.7% vs 7-day average)
Open Overview for this day: https://spillmark.com/dashboard/demo?range=custom&from=2026-10-24&to=2026-10-24

NEEDS ATTENTION
- Cold Brew Mocha 2 lb runs out at FBA in about 13 days. https://spillmark.com/dashboard/demo/inventory#EX-CB-MOC-2LB
- sample · broad is below breakeven. https://spillmark.com/dashboard/demo/cohorts?range=custom&from=2026-10-24&to=2026-10-24
- Meta is on pace to spend $2,262 this month, 19% over budget. https://spillmark.com/dashboard/demo/attribution?range=custom&from=2026-10-24&to=2026-10-24
- sample · retarget is below breakeven. https://spillmark.com/dashboard/demo/cohorts?range=custom&from=2026-10-24&to=2026-10-24
Open Alerts: https://spillmark.com/dashboard/demo/alerts

Some numbers could still change: Amazon fees for 10 unsettled orders are estimates until Amazon settles them.

Read it in Spillmark: https://spillmark.com/dashboard/demo/reports/daily-2026-10-24