Track Instagram Sales on Amazon
Want to track Instagram sales on Amazon the honest way? Spillmark measures Meta (including Instagram) lift with geo holdouts on Amazon orders.
- Instagram is part of Meta holdouts
- Amazon orders by ship-to state
- You approve every pause

What you get
Instagram ads run through Meta. Spillmark runs geo holdout tests for Meta ads and measures Amazon orders by ship-to state, with a range.
Start a 7-day trial for $0. Dashboard is $19/mo. Starter is $49/mo for holdouts.
Why Instagram dashboards mislead
Instagram cannot see Amazon checkouts. Credited purchases under Meta's window are not the sales you would lose if Instagram stopped.
When this fits
Amazon brands buying Instagram that need caused sales, not only Ads Manager ROAS.
Questions
- Is Instagram separate from Facebook?
- Holdouts pause Meta in matched states, which covers Facebook and Instagram placements you choose in Ads Manager.
- Do I need Amazon Attribution tags?
- Tags help for click reporting. A holdout still measures cause. Many brands use both.
- Trial?
- Yes. You get 7 days for $0.
Try Spillmark
Start for $0. Measure which Meta ads make you money on Amazon. You approve every move.
Start a 7-day trial for $0