Spillmark

Facebook Ads Attribution Software

Looking for Facebook ads attribution software that works when sales land on Amazon? Spillmark measures caused sales with geo holdouts, not Meta's purchase column alone.

  • Meta paused in matched states; Amazon orders compared
  • Incremental ROAS with a range
  • You approve every test
Spillmark profit dashboard

What you get

Meta cannot see Amazon checkouts. Spillmark runs geo holdout tests for Meta ads and measures Amazon orders by ship-to state.

Profit dashboard from $19/mo. Holdout tests from $49/mo.

Attribution vs cause

Platform attribution assigns credit. Spillmark answers Amazon orders caused by Meta ads with geo holdouts and keeps each result on an append-only record.

When this fits

Amazon brands on Facebook and Instagram that need a clear call on lift before they scale. Not a Shopify-only pixel suite.

Questions

Can Meta's ROAS replace this?
No. Meta ROAS is credit under Meta's window. A geo holdout measures Amazon sales you would lose if the ads stopped.
Do I keep Amazon Attribution tags?
Yes. Keep tags for Amazon's reports. Spillmark answers a different question: caused sales.
Trial?
Yes. You get 7 days for $0.

Try Spillmark

Start for $0. Measure which Meta ads make you money on Amazon. You approve every move.

Start a 7-day trial for $0

Spillmark · How lift is calculated · Free tools