Spillmark
Demo · made-up numbers
OverviewAlerts4Approvals
EExample Coffee Co.

Brands you can access

Example Coffee Co.
Data current · oldest 9h ago

When each source last synced

  • Amazon Seller Central3h ago

    Amazon fees are estimates until orders settle (about 14 days).

  • Amazon Ads5h ago

    Amazon Ads attributes purchases up to 7 days after a click, so the last week can still rise.

  • Amazon Attribution9h ago

    Amazon Attribution keeps adding purchases to each day for 14 days.

  • Meta Ads2h ago

    Meta revises the last few days of results as delayed conversions arrive.

  • Shopify42m ago
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Connections

Which accounts are connected, and is the data current?

Loading connections…
OverviewAttributionNeeds Amazon's written approval to combine Amazon Ads and Meta data (Amazon Ads policy 4.9).TestsProductsCohortsInventoryAlerts4ApprovalsReportsConnectionsSettings

5 of 5 connected. Spillmark only reads; nothing changes in your accounts without your approval.

Amazon Seller Central

Example Coffee Co. (Seller Central, US)

Connected

Amazon orders, fees and settlements, FBA inventory, advertising charges and Brand Analytics repeat purchases.

Last sync
3h ago
Next sync
in 21h
Records synced
5,740

Nightly, with orders refreshed every 4 hours

Available once the API connection is built.
Setup checklist · 3 of 4 done
  1. Register a Selling Partner API app (private, for your own seller account)
  2. Authorize Spillmark in Seller Central with read-only roles: Orders, Finance, Inventory, Brand Analytics
  3. Confirm Brand Registry, needed for Brand Analytics repeat purchase data
  4. Later: public developer registration and data protection reviewNeeded before other brands can connect; your own account works without it.

Meta Ads

Example Coffee Co. Ads (act_…4417)

Connected

Meta spend, impressions and clicks per campaign, ad set and ad, plus what Meta's pixel reports.

Last sync
2h ago
Next sync
in 22h
Records synced
2,245

Every 6 hours

Available once the API connection is built.
Setup checklist · 4 of 4 done
  1. Create a Meta app with Marketing API access
  2. Complete Meta Business Verification
  3. Grant Spillmark ads_read on the ad account
  4. Add UTM URL parameters to every ad that sends people to Shopify (tag builder)

Shopify

example.myshopify.com

Connected

Shopify orders, fees, products and repeat purchases by customer for cohorts.

Last sync
42m ago
Next sync
in 18m
Records synced
1,929

Hourly

Available once the API connection is built.
Setup checklist · 3 of 3 done
  1. Create a custom app in Shopify admin
  2. Grant read_orders, read_customers and read_products
  3. Customer IDs are hashed on arrivalSpillmark never stores names, emails, addresses or phone numbers.

Amazon Ads

Example Coffee Co. US (Sponsored Products)

Connected

Sponsored Products spend, clicks, attributed sales and new-to-brand purchases, per campaign.

Last sync
5h ago
Next sync
in 19h
Records synced
1,260

Nightly

Available once the API connection is built.
Setup checklist · 2 of 2 done
  1. Apply for Amazon Ads API access (approval takes weeks)
  2. Authorize Spillmark for your Sponsored Products advertising profile, read-only

Amazon Attribution

Example Coffee Co. US (Amazon Attribution)

Connected

Amazon detail page views, add-to-carts, purchases and Brand Referral Bonus from tagged Meta ads.

Last sync
9h ago
Next sync
in 15h
Records synced
519

Nightly; each day keeps filling in for 14 days

Available once the API connection is built.
Setup checklist · 2 of 3 done
  1. Turn on Amazon Attribution in the Amazon Ads console
  2. Create one tag per Meta → Amazon ad set, named with the tag builder
  3. Amazon's written approval to show Attribution next to Meta data (policy 4.9)Until it's recorded, Attribution results stay hidden in production.

Imported reports

Reports read until the API connections are live. Measured lift uses these.

  • Amazon All OrdersJan 1 – Oct 11 · imported 14d ago
  • Meta Ads Manager (day × region)Mar 1 – Oct 11 · imported 14d ago
  • Search Query Performance (weekly)Feb 1 – Aug 22, Sep 6 – Oct 3 · imported 20d agoMissing Aug 23 – Sep 5
  • Shopify ordersMar 1 – Oct 11 · imported 14d ago

Data checks

Reports checked against each other, and sales checked against your product list. Worst first.

  • 1,742 shipped orders placed 2026-07-01 to 2026-10-01 match between All Orders and the transaction report, with sales 0.3% apart.