Spillmark
Demo · made-up numbers
OverviewAlerts4Approvals
EExample Coffee Co.

Brands you can access

Example Coffee Co.
Data current · oldest 9h ago

When each source last synced

  • Amazon Seller Central3h ago

    Amazon fees are estimates until orders settle (about 14 days).

  • Amazon Ads5h ago

    Amazon Ads attributes purchases up to 7 days after a click, so the last week can still rise.

  • Amazon Attribution9h ago

    Amazon Attribution keeps adding purchases to each day for 14 days.

  • Meta Ads2h ago

    Meta revises the last few days of results as delayed conversions arrive.

  • Shopify54m ago
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Attribution

Which Meta campaigns drive Amazon and Shopify sales, and which pay back?

Loading campaigns…
OverviewAttributionNeeds Amazon's written approval to combine Amazon Ads and Meta data (Amazon Ads policy 4.9).TestsProductsCohortsInventoryAlerts4ApprovalsReportsConnectionsSettings

Amazon results are hidden. Needs Amazon's written approval to combine Amazon Ads and Meta data (Amazon Ads policy 4.9). Meta → Shopify results and Spillmark's measured lift are shown.

Credited vs measured

Platforms credit sales to clicks. Spillmark measures what the spend adds.

Meta → Shopify
Meta's pixel claims 33 purchases; Shopify has 25 orders carrying these ad sets' UTMs, on $189 spend.
Meta → Amazon
$325 spend in this period. Its Amazon sales are judged by measured lift: 4.6 extra orders per $100 (likely 1.9–7.3).

Measured lift covers Mar 1 – Sep 30, not only the selected dates.

Measured lift: Meta → Amazon

Mar 1 – Sep 30 · updated Oct 25

Too early to call

Each extra $100 a day on Meta → Amazon adds about 4.6 Amazon orders a day (likely 1.9–7.3). Break-even is 5.7 at $17.40 contribution per order.

break-even

Too uncertain to call: the likely range spans break-even. First orders only; the incremental CAC below counts repeat purchases through LTV.

Incremental CAC · holdout test Jul 20 – Aug 16

About $43.06 of Meta spend per customer the ads actually added (likely $23.68–$237). Their 90-day LTV of $19.46 makes that 0.5:1 (likely 0.1–0.8).

$38.00 a day of Meta spend ÷ 0.9 new customers a day: 0.9 Amazon (estimated: extra orders × 80% from new customers). Blended CAC counts everyone who bought for the first time; this counts only the customers the ads caused.

Campaigns

Meta spend joined to the sales credited to it · Oct 12 – Oct 18

Date range: use the picker at the top. Sort by clicking a column.
Meta campaigns, ad sets and ads with the sales credited to them
Status
Meta → Amazon · 3 ad sets$325253LockedLockedLockedLockedLocked
Locked$146113LockedLockedLockedLockedLocked
Locked$98.4178LockedLockedLockedLockedLocked
Locked$81.3262LockedLockedLockedLockedLocked
Meta → Shopify · 2 ad sets$14111423$230$6.141.6×−$39.70Losing money
Meta → Shopify · 1 ad set$47.36412$113$23.682.4×$2.55Near breakeven

Tag builder

Name Meta campaigns and ad sets brand_channel_campaign_adset, and Spillmark matches their sales automatically.

Amazon Attribution names: Needs Amazon's written approval to combine Amazon Ads and Meta data (Amazon Ads policy 4.9).

Meta campaign name

demo_meta-shp_prospecting

Meta ad set name

demo_meta-shp_prospecting_broad

Meta URL parameters (Ad → Tracking → URL parameters)

utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{adset.name}}

Full landing URL, for checking

https://demo.com/products/?utm_source=facebook&utm_medium=paid_social&utm_campaign=demo_meta-shp_prospecting&utm_content=demo_meta-shp_prospecting_broad