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Demo · made-up numbers
OverviewAlerts4Approvals
EExample Coffee Co.

Brands you can access

Example Coffee Co.
Data current · oldest 9h ago

When each source last synced

  • Amazon Seller Central3h ago

    Amazon fees are estimates until orders settle (about 14 days).

  • Amazon Ads5h ago

    Amazon Ads attributes purchases up to 7 days after a click, so the last week can still rise.

  • Amazon Attribution9h ago

    Amazon Attribution keeps adding purchases to each day for 14 days.

  • Meta Ads2h ago

    Meta revises the last few days of results as delayed conversions arrive.

  • Shopify45m ago
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Alerts

What needs my attention right now?

Loading alerts…
OverviewAttributionNeeds Amazon's written approval to combine Amazon Ads and Meta data (Amazon Ads policy 4.9).TestsProductsCohortsInventoryAlerts4ApprovalsReportsConnectionsSettings
Open 4Snoozed 0Dismissed 0
  • UrgentStock-out risk·Raised just now·Data as of 3h ago

    Cold Brew Mocha 2 lb runs out at FBA in about 13 days

    88 units available, nothing inbound, selling 6.3 a day over the last 28 days. Supplier lead time is 45 days, so stock ordered today arrives about 32 days after it runs out. About $14.99/day of Meta → Amazon spend is attributed to this SKU by Amazon sales share over the last 7 days.

    Suggested: Place a reorder now and consider lowering Meta by about $14.99/day on ads that drive this product until stock lands.

    Open Inventory
  • WatchAd set below breakeven·Raised just now·Data as of 2h ago

    sample · broad is below breakeven

    1.2× return on $217 over the last 14 days against a breakeven of 2.1×, from Shopify orders carrying its UTMs. Sample buyers who later buy full bags pay back after the first order; Cohorts will show whether they do.

    Suggested: Check sample-to-full-bag conversion in Cohorts before cutting it.

    Open Cohorts
  • WatchMeta budget pacing·Raised just now·Data as of 2h ago

    Meta is on pace to spend $2,262 this month, 19% over budget

    $1,749 spent so far and $73.38 a day over the last 7 days, with 7 days left, against a $1,900 monthly budget.

    Suggested: Trim daily budgets so the month lands on budget.

    Open Attribution
  • FYIAd set below breakeven·Raised just now·Data as of 2h ago

    sample · retarget is below breakeven

    1.9× return on $67.57 over the last 14 days against a breakeven of 2.1×, from Shopify orders carrying its UTMs. Sample buyers who later buy full bags pay back after the first order; Cohorts will show whether they do.

    Suggested: Check sample-to-full-bag conversion in Cohorts before cutting it.

    Open Cohorts
How alerts are raised
  • Stock-out risk: FBA available plus inbound lasts less than the supplier lead time at the last 28 days' pace. Urgent under half the lead time. When Meta → Amazon spend is known, the alert shows about how much per day is attributed to that SKU by Amazon sales share.
  • Ad set below breakeven: a Meta → Shopify ad set returned less than your breakeven ROAS over the last 14 days on $50 or more of spend.
  • CAC drift: blended CAC over the last 7 days is 25% above the 28 days before and near your ceiling. Urgent above it.
  • Meta budget pacing: month-to-date spend plus the last 7 days' pace lands 10% over or 15% under your monthly budget. Starts on the 4th.
  • Sync failures: a source failed or is more than a day behind.

Dismissed alerts come back if they get more severe, or if the problem clears and returns. Thresholds come from Settings.