Amazon Attribution Alternative
Looking for an Amazon Attribution alternative that measures caused sales? Spillmark does not replace Amazon's tags. It answers lift with geo holdouts when credit is not enough.
- Keep Amazon Attribution for tagged-click reporting
- Add holdouts for sales tags never see
- Profit and lift in one product

What you get
Amazon Attribution is free click measurement from Amazon. Spillmark is software for Amazon brands that run Meta ads and need incrementality: geo holdouts, locked designs and profit after fees.
Use tags day to day. Use Spillmark when you must know what you would lose if Meta stopped.
Honest about the job
Spillmark does not claim to be a drop-in Attribution tag manager. It measures Amazon orders by ship-to state while Meta is paused in matched states, and it reports a range.
When this fits
Choose this path when Attribution ROAS and Meta ROAS disagree, or when branded search and view-through matter. Stay on tags alone when you only need operational click reporting.
Questions
- Should I turn off Amazon Attribution?
- No. Keep tags for Amazon's reports. Spillmark answers a different question: caused sales.
- Does Spillmark create Attribution tags?
- No. Set tags in Amazon Attribution. Spillmark measures lift from orders and holdouts.
- What does it cost?
- Dashboard $19/mo. Starter $49/mo for holdouts. 7-day trial for $0.
Try Spillmark
Start for $0. Measure which Meta ads make you money on Amazon. You approve every move.
Start a 7-day trial for $0